Retractable Banner Stands as major tools for international bag branding
PORTER brand, competition, from brand trademark in 2004, decided to work together to expand the global market with retractable banner stands, PORTER INTERNATIONAL becomes Yoshida PORTER package, expand the third partner in America and China market. With the trademark dispute was basically settled, product and brand design has always been simple low-key style, to obtain the identity of the young consumer market.
PORTER INTERNATIONAL, return to the design and brand essence, in order to narrow the distance between the brand and the consumer, specifically with The British Art Institute (Saint Martins College of Art and Design) cooperation "MY BAG" design activities, so that consumers begin to draw their own ideal package shall prize winning entry will become the new season PORTER merchandise.
PORTER INTERNATIONAL, the America agents Shang Liguo International Marketing Assistant Manager Zhu Yijing said, "MY BAG" interactive creative exhibition initiated by Ben Hughes, director of the Institute of Industrial Design at St. Martin's College of Art, two years ago, to New York from London, roving , Milan, and select NY to become active endpoint.